DIGITAL TRANSFORMATION
B2B, B2C and D2C marketing has been going digital for some time now. The current Covid 19 business shocks and the trend of more industries transitioning employees to work from home has led to an explosion of usage of digital engagement platforms and accelerated digital adoption. Face to face customer presentations are being replaced by Zoom meetings. Businesses need to re-think how they connect with their customers in this new environment. How prepared is your business for digital transformation to engage with your customer base?
As part of our strategy consulting services, SparQ can assess current capabilities and advise how to segment your customers, develop personas and map out the customer journey . We can provide guidance on the types of digital assets tailored towards target persona needs to be able to successfully nurture and convert leads through the different phases awareness, consideration and decision. Sparq can help organizations develop a strategy to optimize the user experience at all touchpoints.
Digital Transformation
SparQ consultants have transformed businesses to digital across a broad range of industries. As part of our digital transformation consulting services, SparQ can provide an assessment of digital preparedness of the business and develop strategies to address any gaps.
Digital Assets to Nurture Leads Through Phases of Customer Journey
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Website preparedness for SEO and marketing automation.
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Kaizen events to map out the digital assets needed for target segment personas through awareness, consideration and decision.
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Program planning to create digital assets.
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SEO keyword assessment.
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Strategy for lead qualification.
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Strategy for marketing automation.
Internal Digital Transformation
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CRM system assessment and recommendations.
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Sales, Customer Service, Technical support team preparedness for engaging digitally with customer and strategy to address.
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Program planning for digital transformation.
Market Segmentation and Customer Journey
SparQ help businesses segment their customers and develop personas for the segments. We also help businesses understand persona journey through the different phases, decision making criteria in each phase, type of digital channels used by the personas and the process for decision making.